Email marketing

Email marketing is a powerful and direct way of communicating with your audience by sending targeted messages via email. It’s one of the most effective digital marketing tactics because it allows businesses

Email marketing

Email marketing is a powerful and direct way of communicating with your audience by sending targeted messages via email. It’s one of the most effective digital marketing tactics because it allows businesses to reach people who have already shown interest in their brand or product, whether through subscribing to a newsletter, making a purchase, or opting into an email list.

  • Email List Building
  • Campaign Creation
  • Personalization:

Promotional Emails

Focus on special offers, discounts, and product launches to drive immediate sales.
Promotional Emails – Used to promote products, special offers, or sales events, encouraging quick customer actions.

Transactional Emails

Automated emails like order confirmations, receipts, and account updates that provide essential information.
Transactional Emails – Automated emails triggered by customer actions, like order confirmations, shipping updates, or password resets.

Engagement Emails

Include newsletters, welcome emails, and re-engagement campaigns to build relationships and nurture leads.
Lifecycle Emails – Tailored to different stages of the customer journey, like welcome series, re-engagement campaigns, or loyalty rewards.

Need Help?

FAQs

Email marketing is a direct digital marketing strategy where businesses send emails to potential
or existing customers to promote products, services, or engage audiences.

A regular license usually covers basic email campaigns but may limit advanced automation, subscriber count, or third-party integrations.

It depends on the email marketing platform. Some allow lifetime access, while others restrict downloads after a set period.

Most email marketing tools are cloud-based, but for desktop versions, download the installer, run the setup, and follow the instructions.

Generally, 3 to 12 months of free support is included, varying by provider and subscription plan.

You can hire email marketing experts on Upwork, Fiverr, Freelancer, Toptal, and PeoplePerHour.

No specific degree is needed, but strong writing skills and knowledge of email marketing strategies improve success.

Most modern email marketing software supports Windows 10, but check system requirements before installing.

Some email design tools integrate with Adobe Creative Cloud 2018 for custom email templates and graphics.